E-COMMERCE &ndash Business on the Internet (Catlett, VA)

E-COMMERCE &ndash Business on the Internet

Local pick-up preferred (please call first) but will ship at the buyer s expense.Kingston Books 15 IMG_7444Authors Constance McLaren and Bruce McLarenPublisher South-Western Educational PublishingIllustrated Screen ShotsContents by Chapter (in brief)SECTION 1 - AN INTRODUCTION TO ELECTRONIC COMMERCE ..1CHAPTER 1. The Internet in Our Economy ..2CHAPTER 2. Types of Internet Businesses ..18SECTION 2. PERSONAL AND BUSINESS SERVICES ONLINE ..39CHAPTER 3. Searching for a Career ..40CHAPTER 4. Personal Finance on the Internet ..57CHAPTER 5. Internet Information Services ..78SECTION 3 BUYING ONLINE ..95CHAPTER 6. Retail and Businesses Purchases ..96CHAPTER 7. Making Online Purchases ..119CHAPTER 8. Consumer Issues ..137SECTION 4 DOING BUSINESS ON THE WEB ..155CHAPTER 9. Internet Marketing ..156CHAPTER 10. Digital Advertising ..172CHAPTER 11. Global E-Commerce ..198SECTION 5 Developing an electronic commerce web site ..213CHAPTER 12. Creating a Web Site ..214CHAPTER 13 Developing a Web Site with Microsoft FrontPage ..238APPENDIX A Browser Basics ..257APPENDIX B E-Mail Basics ..267APPENDIX C Web Security ..277GLOSSARY ..285INDEX ..289This text shows how fundamental business concepts apply to the world of e-commerce It covers personal applications such as online banking retail purchasing and consumer education as well as business applications such as Internet marketing advertising and security. Case Studies are provided. This book shows how to build and maintain a commercial Web site and includes end-of-chapter projects that emphasize the practical application of technical skills in a business setting.Paperback 291 pages ISBN 0-538-68918-8