Everything you need to know about mobile app analytics

The Why, What, How & Key Terms If you are planning on developing, launching, and scaling a mobile application, app analytics are going to be your go-to for understanding key milestones in your app?s growth and success. With mobile app analytics, not only can you gain insight into your users? behaviour, but you can visualize and address obstacles as they occur in real-time, allowing you to accurately optimize your app. If you?re a new developer or someone looking into having a mobile app made, here is everything you need to know about mobile app analytics. Getting to Know the Basics ? Why, What, & How Let?s dive into the why behind mobile app analytics. These are essential to the development process for several reasons. They provide you with insights into how users are interacting with your app. They tell you which parts of the app your users interact with the most. They tell you what actions your users take in the app. With these insights, you can create an action plan around improving your mobile app depending on what your goals are. For instance, you may choose to add in new features that your user base is asking for or improve on existing functions if you find that users are frustrated with a particular section of the app. Other than this, you may choose to remove certain features that aren?t used a lot. Finally, mobile app analytics will also give you in-depth information on key performance indicators (KPIs) which are needed for strategy adjustment.

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