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Experiential marketing services and out of home advertising in California can be defined as all marketing techniques focused on the customer experience.These efforts are aimed at developing the quality of the welcome the environment and the information delivered to make the purchase a particularly pleasant moment for the customers. Appeared at the end of the eighties this form of marketing aims to bring added value to the act of purchasing by creating an attractiveness for the point of sale and transforming its apparent functionality. The goal is to create a space dedicated to leisure which provides visitors with pleasures and sensations.s www.shineymedia.com experiential-ooh

26-11-2024 UNITED STATES, El Segundo, CA

Category: Advertising & media

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