sports

Google is launching The Matchup project that will showcase the best sports content from local media outlets all over the US covering professional and college sports with depth and hometown insight. The Matchup will be a part of existing sports pages on member sites and will have its own site in early 2021. The Local Media Consortium (LMC) will run the project with support from the Google News Initiative.Together LMC member sites account for 78 million sports readers an audience third only to Yahoo Sports and ESPN. Now with a single subscription to a hometown news site subscribers can access sports coverage from local beat writers who know the teams best. And we hope that other avid sports fans will join us by subscribing locally Google said in a statement late Monday.

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