GUERRILLA MARKETING (Ocean View, CA)

GUERRILLA MARKETING

Local pick-up preferred but will ship at the buyer s expense Kingston Books 4 IMG_1148condition excellentAuthor Jay Conrad Levinson Publisher Houghton Mifflin What is Guerrilla Marketing MARKETING IS EVERYTHING you do to promote your business from the moment you conceive of it to the point at which customers but your product or service and begin to patronize your business on a regular basis. The key words to remember are everything and regular basis. The meaning is clear Marketing includes the name of your business the determination of whether you will be selling a product or service the method of manufacture or servicing the location of you business the determination of whether you will be selling a product or service the method of manufacture or servicing the colors size and shape of your product the packaging the location of your business the advertising the public relations the sales training the sales presentation the telephone inquiries the problem solving the growth plan and the follow-up. If you gather from this that marketing is a complete process you re right. This book can simplify the the complexities remove the mystique show you exactly how any entrepreneur can use marketing to generate maximum profits from minimum investments. It can prevent you from making the many marketing mistakes made every day. Put it another way this book an help make a small business big. It can prevent you from making the many marketing mistakes made every day. Put another way this book can help make a small business big. It can aid an individual entrepreneur in making a lot of money as painless as possible. Very often the only factor that determines success or failure is the way in which a product or service is marketed. The information in these pages will arm you for success and alert you to the short comings that lead to failure. Contents by Chapter 1. THE GUERLLIA APPROACH TO MARKETING What is Guerilla Marketing Entrepreneurial Marketing The Critical Difference The Three Most Important Marketing Secrets of All The Blueprint Secrets of Successful Marketing Planning Secrets of Developing a Creative Marketing Program Secrets of Selecting Marketing Methods Secrets of Saving Marketing Money Secrets of Obtaining Free Research 2. MINI-MEDIA MARKETING Canvassing Marketing on an Eye-to-Eye Basis Personal Letters Inexpensive and Effective Telephone Marketing Dialing for Dollars Circulars and Brochures How Where and When Classified Advertising Hints Making Small Beautiful Signs Big and Little Yellow Pages Making Them Turn to Gold 3. MAX-MEDIA MARKETING Newspapers How to Use Them with Genius Magazine Advertising Its Value to Entrepreneurs Radio It Costs a Lot Less That You Think Television How to Use It How Not to Abuse It Outdoor Advertising What it Can and Cannot Do Direct-Mail Marketing Pinpointing Your Prospects 4. NON-MEDIA MARKETING Advertising Specialties and Samples If You ve Got it Flaunt It. Free Seminars and Demonstrations Show and Sell Trade Shows Exhibits Fairs Making a Public Spectacle Miscellaneous Marketing Tools Searchlights Contests T-Shirts and More Public relations Instant Credibility Producing Professional Marketing A GUIDE TO FURTHER INFORMATION INDEX Paperback 226 pages ISBN 0-395-38314-5