Marketing Specialist (Kalamazoo, MI)

Marketing Specialist

Watts Homes & Construction has been in business over 40 years. We are a local and family owned and operated construction company specializing in residential construction home design and neighborhood development. The Watts Realty Team with Berkshire Hathaway Homes Services Michigan Real Estate is a local team helping people buy and sell property in the Greater Kalamazoo area. We are hiring a marketing specialist who will also perform some administrative duties for both companies. We are committed to working with our clients and exceeding their expectation throughout the entire building buying and selling process and we are looking for someone to join our team. Job OveriewWe are looking for an enthusiastic and energetic marketing specialist to help us in our overall marketing efforts and some administrative duties. This position will be responsible for the creation execution and statistical analysis of an effective marketing plan for each company. This position will play an integral role in building and analyzing both company s customer base and creating effective strategies that will promote the long term growth of our companies. Qualifications & SkillsSelf-motivated & directed Task goal & detail oriented Strong organization & prioritization skills Likes new tasks & challenges & achievements Problem solver Positive attitude & forward thinking The ability to work in a fast paced & collaborative environment The ability to work independently and with others Takes direction from multiple people Enjoys ongoing educational learning experiences Wants to improve systems & procedures Searches for answers without being directed Creative in regards to marketing design and thinking outside the box Excellent computer skills - Microsoft software (Adobe Photoshop & Elements & Canva a plus) Proficient with Google Analytics SEO and other analytical tools Excellent writing & communication skills Wants to help the company grow and grow with it Job DutiesDevelops and implements marketing & other systems in the construction & real estate industry Research for projects in the construction & real estate industry Maintain tracking data Maintain contact management system Creates and manages all marketing advertising & public relations plans campaigns and calendar Analyzes data and analytics to determine campaign efficiency Create and execute lead generation programs Works with media - design write & places ads Creates marketing materials Creates updates & manages website content & blogs (Wordpress knowledge & coding a plus) Maintains all social media sites Creates & edits videos Takes & edits photographs Sends and maintains customer satisfaction surveys and reviews Direct mail campaigns Additional marketing advertising as needed Creates & manages all marketing budgets Some administrative and additional duties including answering phones as needed Must have reliable transportation Real Estate experience (license) a plus but not a requirement