Allison Bove Resume (Chicago, IL)

Allison Bove Resume

Education York College of Pennsylvania York PA May 2016Bachelor of Science Marketing GPA 3.46Minor Marketing ManagementStudy Abroad Vietnam and Cambodia Summer 2014 CareerExperience Marketing Consulting and Branding for Old Town Touch Spring 2016 Created a business proposal focus group script and survey for a focus group of the target audience Olde Town Touch was trying to attract. Mediated a focus group of ten people to obtain qualitative data to create a marketing plan to target the new audience Developed a brand strategy to create 1 message for Olde Town Touch to portray through all of their business models and marketing MBA course work Vertical Marketing Channel Decisions Class Fall 2015 Created a market channel strategy for a craft brewery that included data from interviews with craft brewery owners industry analysis design of strategic channel implementation of strategic channel managing channel conflict managing channel relationships and distribution strategy....