Digital Channel SEM Manager - SEO (Montreal)

Digital Channel SEM Manager - SEO

The start date of this job is flexible and in order to find the best candidate the job may remain open much longer than the date mentioned on this posting .. or you may be asked to start sooner than the expected start date if you are able to do so URGENT Please read the job description below. If this interests you please send a MS-Word version copy of your updated resume (ASAP) along with your salary expectations first available date and a telephone contact number E-mail to nikhil(at)teamrecruiter.com Please mention the job title above in the subject line. The recruiter in charge of this role is Nikhil AFTER you have submitted your resume via e-mail (when you have a moment) please apply online to match your resume to the job with following link s www.stafftrak.net ApplyOnline teamrecruiter.web tt JD& jobId 012036 If you do not think you are a match for this opportunity but know someone who is feel free to forward this email to them and you will be eligible for a referral bonus upon a successful hire. In addition YOU MUST e-mail the dedicated recruiter Nikhil at nikhil(at)eamrecruiter.com your updated resume in MS Word to be considered for the role. Our client is well established Major Bank looking for Digital Channel SEM Manager - SEO Location Downtown Toronto Duration 12 months contract position with strong possibility of extension. The Channel Manager Digital Acquisition Insurance is accountable for assisting in the planning and development of all Search Engine Marketing programs and Digital Experience projects. The role is responsible for developing channel strategies to drives sales measure results market and competitive trends and manage the development of a broad range of marketing programs including Search Engine Marketing Website Conversion optimization Digital Content POSITION Channel ManagerJOB RESPONSIBILITIES Overseeing search engine optimization of the website and working with internal groups and agencies This individual will be managing optimization and leading the restructure of the digital program utilizing Google Paper Click Bing Paper Click and key word searches. This role is responsible for helping manage Insurance s relationship with marketing agencies and suppliers to ensure the company is receiving quality and cost effective marketing service. The role has a marketing budget of approximately 1 million.TOP SKILLS EXPERIENCE 5 years hands on experience running search engine marketing campaigns Google Adwords Certification Working knowledge of Omniture a.k.a Site Catalyst for campaign analytics Extremely proficient with Microsoft Excel Look-up tables pivot tables conditional formatting extrapolate data visual and analyze in MS Excel Working knowledge of SQL HTML CSS JS a plus Financial services experience Experience with projects focused on website design and development SOFT SKILLS Time management and organizational skills Presentation skills Communication skills Balance multiple projects Planning skills - some PM skills would be ideal EDUCATION CERTIFICATIONS Diploma or Post-Secondary Degree in Marketing Business Computer Science Knowledge Work experience in SEM SEO and UX experience a plus Experience working with bid optimization tools Solid understanding of the digital channel and digital success metrics Highly proficient in Microsoft Excel Experience with A B and Multivariate testing required Excellent analytical quantitative organizational and prioritization skills Experience in Financial Services environment an asset Experience working in an Advertising Agency managing an Agency an asset Self-directed and enthusiastic team player Proven ability to manage relationships across an organization Skills Integrated marketing communication and planning skills Strong attention to detail and manage time effectively Relationship management skills Strategic change management communication and creative assessment skills Strong analytical and measurement capabilities Demonstrated persistence tenacity and an ability to overcome obstacles Enjoys technology and staying on top of a rapidly changing industry Ability to work in a matrix environment Ability to balance multiple projects and deadlines Strong oral written and presentation skills Ability to successfully work with agency partners Collaborative positive approach Role & Responsibilities 20% A. Strategic Planning Support Partner with Digital Marketing Channels and Product team to support the digital roadmap for the Direct to Consumer Insurance team. Think holistically about digital marketing and identify evaluate and prioritize opportunities in areas such as capabilities content strategy distribution partnerships demand generation conversion optimization customer communication and brand awareness Review progress to plans and develop communicate and actively participate in the implementation of actions necessary to correct internal and external issues. Escalate significant issues to Head of Digital Acquisition Insurance. 60% B. Campaign Channel Management Accountable for driving digital acquisition for insurance business across all products. Responsible for market penetration and new customer acquisition using a mix of search engines such as Google and Yahoo Bing Manage the SEM budget and allocate effectively within engines campaigns and keywords Perform search marketing activities including but not limited to keyword research competitor research content and website performance analysis Use detailed analytics to understand customer segments and performance in order to best expand and optimize search campaigns Use best practices and test-and-learn initiatives to optimize search engine performance Drive profitability via growth optimization creative testing and landing page testing Measure and analyze the effectiveness and impact of web UX and SEO identifying opportunities for improvements by partnering with teams within the organization to develop best-in-class digital experiences Stay abreast of innovative marketing technologies and continually push the envelope to ensure employs and leverages all opportunities to present our message and offer in the most compelling and engaging way. Ensure all campaign tactics and projects are meeting standards approved by the Bank Provide digital support for campaigns including level of spend messaging and keyword matching strategies as part of integrated campaigns developed for the product portfolio. Coordinate and ensure customer service and direct marketing information services are ready to support the implementation of digital acquisition programs Work closely with colleagues to assist the development of integrated channel management Report on the status of all digital marketing initiatives on a regular basis. Ensure that enhancements and modifications are made to plan as needed keeping market conditions and corporate objectives in mind Undertake special project as assigned 10% D. Relationship Management Build and maintain effective relationships with internal partners and external partners. Influence these partners in order to build the brand enhance communication programs and take advantage of synergies across different lines of business. Represent the team in any discussions related to digital advertising requirements in partnership with Corporate Marketing and in accordance with established policies and procedures. 10% E. Risk Management and Control Monitor marketing communications to ensure adherence to standards of third party brands and compliance with legal privacy legislative and association regulations. Provide budget control reports to facilitate an overall view of digital campaign spend. Ensure all required authorizations and approvals are obtained for the execution of digital acquisition programs Leverage external publications trade publications and other sources of information to be informed about marketing trends and adjust plans and tactics as the landscape evolves Be the subject matter expert on all things search related. This includes being the thought leader related to search algorithm changes and impact business. Scope and Impact Projects that will be supported by this role are large scale strategic projects (e.g. CASL Financial Fluency). Budget requirements would be supported from within the projects Marketing budgets for each project can range from 1 to 5 million Cross Functional Relationships Marketing Insurance partner with channel owners to ensure a sound integrated channel strategy Product Management Insurance partner as needed on digital initiatives and provide updates and results on campaigns and projects Digital Marketing Channels partner as needed on digital initiatives Compliance Legal to review process marketing material and to provide regulatory guidance Direct Marketing Information Systems - provide campaign brief to support the updating of all required marketing systems to support campaigns and projects Customer Service to identify impacts of marketing programs to customer service Please note that this is the most up to date version of job description available at this time During Client Interview you will receive additional information variance may apply When you have some time please register in our database (5 minute process) to be considered for future openings the link is available on our website at www.teamrecruiter.com in the Candidate section. We thank all applicants for their interest. Only those who meet the qualifications will be contacted through telephone email. You are encouraged to register with us in our database to be considered for future positions available. Have a great day. ......At Teamrecruiter.com we offer some of the most highly qualified professionals in the workforce. We dedicate an industry trained recruitment specialist to the following areas IT Finance Admin Sales Executive Search and Contractors. If you would like to learn more about our full-service recruiting firm please visit our website at www.teamrecruiter.com. CAMSC and ACSESS certified ..All Offers are conditional on Client Post-Offer Conditions being met and removed by end client prior to written offer signing