Director of CRM Marriott Rewards Program (Bethesda, MD)

Director of CRM Marriott Rewards Program

Director of CRM Marriott Rewards Program It s a powerful feeling to belong. It s inspiring people to do more than they thought they could. It s leading the way by rolling up your sleeves to accomplish a common goal. It s taking a passion and turning it into your vision. Belonging is what it feels like to work at Marriott. If this sounds like the place for you join us. The Marriott International HQ located at 10400 Fernwood Road Bethesda MD 20817 is currently hiring an Director of CRM Marriott Rewards Program.Responsibilities include The Director Marriott Rewards Programs & Promotions leads development of Marriott Rewards program strategies structure and promotions on a global basis to cultivate loyalty among Marriott s most profitable guests in alignment with Marriott s overall brand strategy and key customer targets. The Director is responsible for developing global promotions to shift share manage the growth of Rewarding Events and modify the program structure to ensure financial health of the program. This position has core accountability for 1) Manage and modify as needed program structure to ensure financial health of the program while meeting the needs of members brands and owners. 2) Ensure the development and implementation of Marriott Rewards and The Ritz-Carlton Rewards global promotions (eg. MegaBonus) and lifecycle marketing to drive incremental revenue from members 3) Develop and implement loyalty marketing initiatives to incent meeting planners to book meetings. 4) Responsible for the performance management and development of 3 Managers Marriott International offers you the opportunity to find the hospitality job and career journey that s right for you. With more than 1100 managed properties and 18 brands you ll find us in your neighborhood and in more than 74 countries across the globe. Find Your World at Marriott.EXPECTED CONTRIBUTIONSI. Program Structure ( 2 B liability 800 million in redemption revenues) Program Finances Modify program point structure to ensure financial health of the program while meeting the needs of members brands and owners. Manage develop and recommend changes to policies related to hotel categories and inventory controls to ensure balanced redemption demand across hotels Evaluate and change the earning and redemption structure for the program including developing new point levels for new hotel brand and or partner redemption opportunities. Respond to day-to-day questions from executives at owner and franchise organizations on the performance of Marriott Rewards at their hotels. Present financial performance of Marriott Rewards at hotels to small to medium sized owners.Research Monitor member perceptions and develop program enhancements to create the most effective loyalty marketing program. Oversee Marriott Rewards Tracking Study which measures member ratings on key attributes of the program over time.EDUCATION AND EXPERIENCE Bachelors Degree required MBA strongly preferred Previous strategic marketing experience required Previous experience managing direct reports strongly preferred.To submit your application for this job please go to s marriott.taleo.net careersection 2 jobsearch.ftl lang en Marriott International is consistently recognized as an employer of choice around the globe by FORTUNE and Working Mother magazines DiversityInc Great Places to Work Institute and the CRF institute among others. Visit our newsroom to learn more news.marriott.comConnect and network online with us www.facebook.com marriottjobsandcareers www.twitter.com marriottcareers www.linkedin.com company marriott-international www.weibo.com marriottcareers Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability veteran status or any other basis protected under federal state or local laws.Application URL www.aplitrak.com adid YWtzaGF0LmNoYW5kaGEuNTcwMjMuNjQ5NkBtYXJyaW90d C5hcGxpdHJhay5jb20