Dynamic Opportunity To Own A Digital Radio Station (Brampton)

Dynamic Opportunity To Own A Digital Radio Station

Business Opportunity Naach Radio Summary and current market information Turn-key opportunity to own and operate a media company currently serving the South Asian Community in Canada. This unique opportunity presents the right business owner investor to grow an existing start-up digital media company with uncapped potential and financial gain. Naach Radio is a digital radio station targeting South Asian in Canada. Naach Radio is perfectly positioned at a time and place for the right entrepreneur team to invest and see it excel in the media radio industry. Canada is a growing country based on immigration. Their immigration friendly polices ensures a growing South Asian Community in Toronto (and Canada). Currently South Asians are the biggest visible-minority group in the Greater Toronto Area. There were 684 000 as of the 2006 census. Their numbers are expected to nearly triple by 2031 reaching around 2.1 million. By that time a Statistics Canada report indicated close to one in four people in the Toronto area will be of South Asian background. Corporate and mainstream advertisers in Canada (most of whose offices are based in Toronto) not only appreciate Canada s changing and diverse population but are actively engaged in reaching out to ethnic communities. This year Marketing Magazine held the 5th annual multicultural marketing conference in Toronto which clearly indicated a vast interest from a large number of corporate brands eager to learn and reach out to ethnic communities. Not only are more brands incorporating ethnic campaigns into their marketing strategies but companies who already reach out to ethnic communities are more often increasing their annual budgets as they witness a fruitful return on their investment. Currently Naach Radio sells adverting space in the form of audio ads (usually 30 seconds and provided by the advertiser) and also banner space on their home page. Naach Radio plays a mixture of Bhangra Bollywood and Top 40 music. Our presenters deliver their shows in English. Currently there is no other dedicated radio station in Canada that the Station is in direct competition with. The new owner may keep the existing format or chose to broadcast in any language and or add any new shows with no restrictions. Background Naach Radio was incorporated in April 2009. At which time the current owners chose to custom built a studio. Currently the studios office is located in downtown Toronto. (Carlton and Jarvis). Office includes area for admin staff. Separate room for audio recording production. Separate room for broadcast. Small 2 piece washroom and small kitchenette. The rental is a very reasonable at approximately 1000 a month. There are no commitments for new business owner to stay at this office. The new business owner may choose to move operations to another location or stay. Currently there are 8 contract staff members (no payroll commitments) who are trained to produce their own shows. There are no commitments with the current show hosts to for them to continue with the station. The new owners will be able to decide whether they wish to continue the current show on or not. Since inception Naach Radio has built a strong brand identity community ties and established itself in the South Asian Media industry. The station has strong ties with community event organizers who Naach Radio collaborates with each year to crosspromote business. Last year Naach Radio organized a success invite-only cocktail event where South Asian advertising agencies artists and members of the South Asian Media industry were invited. Establishing ourselves as a strong brand within our industry and respected brand as the event was very well received. Currently our revenue campaigns have been generated from corporate brands. Typically a radio station would generate 70% sales from local businesses and 30% from national mainstream. There is great potential and uncapped revenue generation opportunity here when also reaching out to local businesses (lawyers restaurants realtors). So far Naach Radio s advertiser include brands such as TELUS ROGERS BMW BANK OF MONTREAL amongst others. New content the Station has established ties to all major labels who send the station music content press releases as and when they became available. Detailed information on music content and distribution will be provided to the new owner. Financial Asking Price 199 000. VERY LOW OPERATING COST Our total Operating cost for the business in 2012 was approximately 73 000. In 2013 it will be even lower as Naach Radio since then has tweaked and streamlined operations. UNCAPPED SALES POTENTIAL Naach Radio has been generating revenue from April 2012. Total revenue from advertising in 2012 was 33 000. Revenue generation came from external enquires. Currently there is no sales staff. Having a sales team would dramatically sales and return would be instantly realized as the brand is already established. Unlike terrestrial station there are no limitations on where the adverts are from (Canadian or Otherwise) how many adverts are aired or even the duration of an advert PHYSICAL ASSETS Included in the asking price is all existing office fixtures (tables chairs etc) Telephone line set up (software and hardware). All the software and hardware in the broadcast studio (details available upon request) as well as the production studio is included. Plus all professional DJ equipment setup. If the new business owner choses to use existing location kitchen appliances and 3 AC units are also included. All equipment is top of the range and in excellent working order. No upgrades would be required a minimum of next 5 years. In summary No additional investment of time money is required it is set up so that the new owner can start business from the very first day. OTHER ASSETS Major assets also included in the price include all URL(s) and web solutions (player on Flash and rest of the website on Word-press currently hosted on Hawkhost and paid for another 6 months). Developers license from Apple Inc to develop a iphone app for the radio station. Brand logos. All existing marketing materials (Vinyl banners Vinyl media wall media kit Celeb photos with logo studio etc). Station Jingles ID and audio imaging. Hard drive with existing song library. . GOODWILL Current owners have heavily invested time and money into branding the station. Investment into SEO (Search Engine Optimization. If one was to google desi indian radio Toronto Canada and many other buzz words Naach Radio is on top on page no.1). Also invested in social media marketing. Grass roots marketing (already established ties with large community event organizers with whom the station cross promote business). And Guerilla marketing Successfully launched two viral videos on Youtube with over half a million combined views. Additional Info Current owner is willing to provide 2 weeks of training with detailed insights into the industry operations. South Asian Media Industry contacts and introductions and information on existing previous advertisers and potential advertisers will be provided. Contact Bhavini Sagar Ajay Sagar 416 716 1957 416 930 1956 Bhavini(at)naachradio.com Ajay.Sagar(at)naachradio.com Ajay.a.sagar(at)gmail.com Serious Enquiries Only