Finding relevant topics that have good SEO potential is a blend of analysis and research. Here are some actions to follow: Keyword Research: Begin with keyword research in order to determine search terms your intended audience is likely to be using. Tools such as Google Keyword Planner or Ahrefs can assist you in finding low-cost, high volume keywords pertinent to your business. Competition Analysis: Examine the content of your competitors to determine the keywords they re targeting as well as the way they rank for the keywords they re targeting. This can provide you with insights into the most popular topics in your field and also how you can make content that s superior to theirs. The Content Gap Analyse: Perform an analysis of the content gap to find areas that your competition hasn t addressed or topics you could be more thorough about. Use tools such as Ahrefs Content Gap and the SEMrush Keyword Gap to identify opportunities. Trend Analysis: Keep track of news and trends in the business to determine new topics that are likely to be popular. Google Trends as well as Twitter Trends are useful tools to do this. Audience Research: Speak to your audience of choice or conduct surveys to determine the topics they re interested in and the questions they ve got. Make use of this information to design relevant content that addresses their needs. Evaluation of Potential: Finally assess the potential of each topic by analyzing the amount of search traffic as well as the competition and its significance to your company. Select the topics with the most potential for ranking well and increasing traffic to your site. Following these steps, you will be able to identify relevant topics that have good SEO potential, and then create content that is resonant with your audience, while being highly ranked by search engines.
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