ARS SURVEY IN MARKET RESEARCH
ARS MARKET RESEARCH SERVICES PRIVATE LIMITEDOur findings suggest small sample sizes can be considered when the objective is to create differentiating products such as for pre-screening of prototypes. Such pre-screening allows us to save cost and time by reducing the number of products required for further testing. However for other types of testing such as cost rationalization studies or when subgroups need to be analysed larger sample sizes are recommended. www.arsmrs.in
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