ARS MARKETING RESEARCH AGENCIES

ARS MARKET RESEARCH SERVICES PRIVATE LIMITED Our findings suggest small sample sizes can be considered when the objective is to createdifferentiating products such as for pre-screening of prototypes. Such pre-screening allows us tosave cost and time by reducing the number of products required for further testing. However forother types of testing such as cost rationalization studies or when subgroups need to be analysed larger sample sizes are recommended. www.arsmrs.in

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