ARS MARKETING DATA
ARS MARKET RESEARCH SERVICES PRIVATE LIMITED In this paper we investigate the variance of products tested across regions and categories usingdifferent scales from 36 500 consumers in our database. We assess how reliable a smaller samplesize of n 50 is versus larger samples of n 150 or more when testing products in the early stageand later stage of the product development life cycle. www.arsmrs.in
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